Paloma

Paloma is a brand identity project created to fill a gap in the market for high-quality and respectful restoration services following a house fire. Inspired by my own family's home burning down in January of 2024, I wanted to develop a brand that caters to high-class families in need of both fire prevention and meticulous restoration services.
The name Paloma, meaning "dove" in Spanish, symbolizes hope and is visually connected to the shape of the firefighter’s symbol. This dual symbolism is reflected in the strong and simple design, making the brand memorable and reassuring during a crisis.
I designed the logo and thoughtfully incorporated it into realistic applications, such as on a moving truck, warehouse signage, polo shirts, and folders with forms. To bring the brand to life, I used After Effects to animate the logo, adding a dynamic element to the brand’s visual presence. The color palette is inspired by an olive, nodding to the olive branch as a symbol of hope.